Fortnite

• PEGI


  Pan European Game Information - organisation that regulates video games in Europe
• Epic Games

  Organisation that created Fortnite
• Fortnite genre

  • Battle Royale
• Fortnite was worth $5.4 billion in 2018
• Fortnite age rating

  12 - created by PEGI (Pan European Game Information)
• PEGI


  Pan European Game Information - a European wide classification system for video games
• Each European country will have their own administrator that uses the PEGI system
• Fortnite PEGI rating


  12 for "frequent scenes of mild violence"
• Stanley Cohen (1972): 'Moral panic: An instance of public anxiety or alarm in response to a problem regarded as threatening the moral standards of society'
• Moral panic examples


  • Mods & rockers from the 1970s/1980s dressed in a particular style and listened to specific music that caused alarm and panic, as parents believed their children would be influenced in a negative way
• Rise of video game violence and video game influence

  Parents don't understand and may feel their children may be influenced to behave badly
• Active audiences


  The argument that media audiences do not just receive information passively but are actively involved, often unconsciously, in making sense of the message within their personal and social contexts
• Passive audiences


  People who watch and observe the media information without making sense
• Fortnite


  • Uses a combination of addictive gameplay, media/technological convergence and marketing to target a diverse and varied audience
• Fortnite target audience


  • 78% male
  • 22% female
  • 53% aged 10-25
  • 42% in full time employment
• Fandom


  The social structures and cultural practices created by the most passionately engaged consumers of mass media properties such as video games
• Cross-Platform Convergence


  • One media text is available on multiple platforms
• How can you access Fortnite?
• Unreal Engine


  A game engine developed by Epic Games, first showcased in the 1998 first-person shooter game Unreal
• Twitch is an American video live streaming service that focuses on video game live streaming, including broadcasts of esports competitions, in addition to offering music broadcasts, creative content, and "in real life" streams
• Esports (or electronic sports)

  A term used to describe competitive video gaming
• Fortnite


  • Use of seasons, similar to TV long form dramas to constantly entice the audience to keep playing and updating
  • Fortnite store constantly providing updates and gives players the chance to download (at a price) new character skins, emotes, gliders, pick axes and gestures (these are purely cosmetic and don't give you an advantage in the game)
  • The unrealistic violence and cartoon style graphics, along with the emphasis on construction as much as killing, make it appealing to a younger audience
  • The use of non-traditional gamer celebrities such as rappers and NBA athletes widen the appeal of the game