trends 2

• Strategic analysis


  • Goes beyond simple promotion and advertising; it encompasses analyzing market trends, understanding customer needs and preferences, identifying competitive advantages, and developing tactics to achieve long-term success
• Key elements of strategic marketing

  • Market analysis
  • Target audience
  • Positioning
  • Monitoring and evaluation
• Market analysis


  Understanding the industry landscape, including competitors, market trends, and customer demographics
• Target audience


  Identifying the specific segments of the market that the organization wants to reach and understanding their needs, preferences, and behaviors
• Positioning


  Determining how the organization wants to be perceived in the market and developing strategies to differentiate itself from competitors
• Monitoring and evaluation


  Continuously monitoring the performance of marketing initiatives, collecting feedback from customers, and evaluating the effectiveness of strategies to make adjustments as needed
• SWOT analysis


  Strategic planning tool used to identify and evaluate your business
• SWOT analysis


  Helps in understanding the internal and external factors that can impact the organization's performance and strategic decision-making
• Strengths


  • Strong brand reputation
  • Unique product or service offerings
  • Skilled workforce or expertise
  • Efficient processes or technology
  • Strong financial position
• Weaknesses


  • Lack of brand recognition
  • Limited resources or budget constraints
  • Inefficient processes or outdated technology
  • Poorly trained staff
  • Vulnerability to market changes or trends
• Opportunities


  • Emerging market trends or consumer preferences
  • New technological advancements
  • Untapped market segments or geographic expansion
  • Changes in regulations or government policies
  • Strategic partnerships or alliances
• Threats


  • Intense competition
  • Economic downturns or market fluctuations
  • Changing consumer behavior
  • Technological disruptions
  • Legal or regulatory challenges
• PESTLE analysis


  Evaluate the political, economic, social, technological, legal, and environmental factors that affect the organization's operating environment
• PESTLE analysis


  Organization's needs to know the things that can be a hindrance in their growth
• Political factors


  • Government policies, regulations, and political stability
  • Taxation policies
  • Unlimited rice banned
• Economic factors


  • Economic growth
  • Inflation rates
  • Exchange rates
  • Interest rates
  • Unemployment rates
• Social factors


  • Population demographics
  • Cultural attitudes
  • Lifestyle preferences
  • Health consciousness
  • Social values
• Technological factors


  • Innovation
  • Automation
  • Digitalization
  • Research and development (R&D) activities
  • Technological disruptions
  • Food delivery
• Legal factors


  • Employment laws
  • Consumer protection laws
  • Environmental regulations
  • Intellectual property rights
  • Industry-specific regulations
  • Compliance with food safety regulations
  • Minimum wage
• Environmental factors


  • Climate change
  • Environmental regulations
  • Resource scarcity
  • Energy consumption
  • Waste management
• Intuitive thinking


  Sensing or knowing without using rational processes such as reading facts and instructions
• Types of intuitive thinking

  • Emotional intuitive thinking
  • Mental intuitive thinking
  • Psychic intuitive thinking
  • Spiritual intuitive thinking
• Factors that influence intuitive thinking

  • Experience
  • Networks
  • Emotional intelligence
  • Risk tolerance
  • Limits
• Intuitive thinkers


  Rely on their past experiences, emotions, and intuition to guide their decision-making process; trust their instincts and are comfortable taking risks based on their gut feelings
• Globalization


  The interconnectedness and interdependence of peoples and countries
• Types of globalization

  • Economic globalization
  • Ecological globalization
  • Geographic globalization
  • Political globalization
  • Technological globalization
• Global interconnectedness


  The ability to understand and function in an increasingly multicultural, international, yet interconnected environment
• Weather


  Short-term atmospheric conditions observed at a specific time and place
• Climate


  Long-term average patterns and variations in weather conditions observed over an extended period in a particular region
• Weather can change rapidly and vary from day to day, climate represents the broader, underlying patterns and trends that characterize a region's atmospheric conditions over time
• Climate change


  Long-term change in the Earth's weather patterns brought on by greenhouse gas emissions
• Aspects of climate change

  • Global warming
  • El Nino and La Nina
• Impacts of climate change

  • Water
  • Food
  • Health
  • Environment
• Emotional intuitive thinking


  Ability to immediately pick up on other people's personality traits or emotional states
• Mental intuitive thinking


  Finding an immediate answer to a problem, without analyzing it
• Psychic intuitive thinking


  Ability to choose the best path to overcome a personal difficulty, without putting much mental effort into it
• Spiritual intuitive thinking


  States of enlightenment or revelations, more of an experience than a fact
• Factors that influence intuitive thinking

  • Experience
  • Networks
  • Emotional Intelligence
  • Risk Tolerance
  • Limits
• Experience


  The more experienced a person is in a particular field, the more their subconscious mind will be able to observe and recognize patterns, which translates to better intuition
• Networks


  The more a person interacts with a network of people with a lot of experience in a certain field, the more they learn about the minute cues that help others make their decisions