Key sociologists

• Sue Sharpe 1994

  Interviewed girls changing ambitions in 1970 and 1990.

  1970 she found they had low aspirations and their top priorities were love, marriage, huspands, children.

  1990 she found their priorities had changed as they now wanted to be able to financially depend on themselves rather than their husbands
• Angela McRobbie 1994 study

  1970's girls magazines emphasized the importance of marriage whereas now they contain images of assertive, independent women.

  This changed girls self-image and ambitions
• Beck and Beck-Gernsheim


  a career has become part of a women's life project because it promises recognition and economic self-sufficiency.