EDUKASYON LAWS

• • Samovar et al., 2010 
  • “Communication is a  dynamic process in which people attempt to share  their internal stated with other people through the use of symbols”
• • GRICE AND SKINNER, 2010 
  • “Sharing of meaning by sending and receiving symbolic cues”
• • VERBAL COMMUNICATION
  • Through utterances
  • Rule-specific
  • Almost always planned
  • listening, speaking, reading, writing
• • NON-VERBAL COMMUNICATION
  • Through body movements other than that of the mouth
  • Spontaneous
  • unplanned and culturally diversed
• NON VERBAL COMMUNICATION

  • 65-70% messages meaning is delivered using non-verbal cues 
  • 93% of the total impact of the message is conveyed through non-verbal factors
  • feelings and emotions are more accurately expressed by non-verbal communication
  • non-verbal communication is as important as verbal communication
• • INTIMATE ZONE: 1-1.5FT
• • PERSONAL ZONE: 1.5-4FT
• • SOCIAL ZONE: 4-12FT
• • PUBLIC ZONE: 12 OR MORE FEET
• IMPROVING YOUR NV SKILLS

  • maintain eye contact
  • use posture to show interest
  • PROBE FOR MORE INFORMATION
  • avoid out of context NV
  • Study cultural diversities
  • improve your decoding skills
  • observe yourself in the mirror
  • do not forget how appearance says something
  • Enlist family and friends
• • CHANNEL verbal or non-verbal
• • MEDIUM - tools or instruments used to deliver the message
• 1. Idea formulation - (I think) The sender thinks of a message to communicate and decides to share it
• 1. - (I deliberate) The sender Transforms the message using verbal and non-verbal communication
• 1. Transmission - (I throw) The sender gives the message
• 1. Receiving - (I obtain) The receiver gets the message
• 1. Decoding - (I interpret) The receiver processes the information
• 1. Feedback - (I react) The receiver responds to the message
• • ARISTOTLE’S MODEL (BEFORE 300 BC)
  • one of the first and the simplest
  • The speaker delivers a speech on a certain occasion to an audience and there is an expected effect of the message to the audience
• • LASSWELL'S MODEL (1948)
  • A convenient way to describe an act of communication is to answer the five essential questions (Who - Says what - In which channel - to whom - with what effect)
• • SHANNON WEAVER’S MODEL (1949)
  • With noise source that is only present in the channel element
  • communication includes sender, encoder, channel, decoder, receiver. 
  • There is also a concept of noise included in the model
• • SCHRAMM’S MODEL
  • What new to this model is the field of experience and common experience of the sender and receiver
  • ”signal” is the field of common experience
• • BERLO’S MODEL
  • It has mainly four components to describe the communication process, as well as the factors that affect each component. They are sender, message, channel and receiver.
• • BARNLUND’S MODEL (1970)
  • Sending and receiving of messages happen simultaneously between people
  • In a venn diagram
• JULIA WOOD’S MODEL (2009)

  Venn diagram

  Time is added as a new variable

  As communication progresses over time, the shared world between communicators is enlarged. As people communicate, they learn each other’s values, beliefs, attitudes, predispositions to situations, moods and interests
• E-MEDIATED COMMUNICATION MODEL (2016)

  Context is important
• • LINEAR one-way process
  • Ex: Aristotle’s model
• • INTERACTIVE  - participants take turns in acting as senders and receivers
  • Ex: schramm’s model
• • TRANSACTIONAL communication is ongoing or simultaneous
  • Ex: barnlund’s model & julia wood’s model
• • RECURSIVE sender and receiver find themselves going back to the previous stage to correct something
• • CYCLICAL a never-ending process
• LANGUAGE - the system of symbols that people use to communicate with one another through speech, writing, gestures, etc.
• • Perception and language -your reality is different from everyone else’s
• • Poor listening - selective hearing
• • Emotional interference - manipulation
• incorrect filtering

  • messages delivered lack details
• closed communication climate -

  • Proper planning encourages communication; poor  implementation inhibits communication
• 1. CONGRUENCY

  • refers to verbal and non-verbal communication that always complement each other.
  • The verbal form of communication is communicating should be the same with or seconded by your non-verbal communication.
  • you cannot be saying one thing but executing a completely different set of non-verbal cues that communicate exactly the opposite
• 1. CONCISENESS

  • when you communicate, you have to avoid including such words or actions that add no value to the message. 
  • you have to consider using words and executing actions that will help make the person you are interacting with understand the message
• 1. CLARITY

  • avoiding being vague or unclear with what you are communicating; hence, your receiver’s understanding of the message is an important parameter as basis for achieving this principle of effective communication. 
  • Clarity simply suggests that your words should always be understandable
  • no part of your message should be difficult to comprehend because this will only result in misunderstanding or miscommunication