Measures a firm's ability to meet its current obligations
Borrowing capacity (leverage) ratios
Measures the degree of protection for long-term creditors
Profitability ratios
Measures the earning ability of a firm
Ratio analysis must be interpreted in comparison with prior ratios, competitor's ratios, industry ratios, and predetermined standards
Trend and variability of a ratio are important considerations in ratio analysis
Use of average data from balance sheet is necessary when comparing with income statement data, but does not eliminate seasonal or cyclical variations or reflect changes that occur unevenly throughout the year
Ratio analysis must be performed and understood within the context of native accounting principles and native business practices and culture
Vertical analysis
All amounts of a year expressed as a percentage of a base amount of the same year (e.g., net sales revenue, total assets)
Horizontal analysis
Amounts for comparative years are expressed as a percentage of the base year amount
The use of percentages is usually preferable to the use of absolute amounts in common-size analysis
Exhibit 5-1: Melcher Company—Vertical Common Size
Each financial statement element is presented as a percentage of a designated base which is sales revenue on the income statement
Exhibit 5-1: Melcher Company—Horizontal Common Size
Each financial statement element is presented as a percentage of a base amount from a selected year
Year-to-year change analysis
Use both absolute and percentages, following guidelines for meaningful percent changes
Financial components that vary by type of industry
Merchandising (inventory as principal asset, sales for cash or on credit)
Service (low or no inventory)
Manufacturing (large inventory holdings, substantial investment in plant assets, cost of sales as major expense)
Descriptive information
Narrative data (annual report, trade periodicals, industry reviews) that further explains the financial position of a firm, including Management Discussion and Analysis (MD&A) overview
Types of comparisons
Trend analysis
Standard Industrial Classification (SIC) Manual
North American Industry Classification System (NAICS)
Industry Averages and Comparison with Competitors
Trend analysis
A study of the financial history of a firm, revealing whether a ratio is falling, rising, or relatively constant
SIC
Classifies business by industry, defining industries in accordance with the composition and structure of the economy, with a coding structure of two-digit major group number, three-digit industry group number, and four-digit industry number
NAICS
Jointly created by the U.S., Canada, and Mexico, defining industry by similar production processes, with the U.S. Census Bureau providing a website with details
Industry comparison is complicated by highly diversified companies, with financial services basing their analysis on industry placement and providing composite industry data
Financial services publications
The Department of Commerce Financial Report
Annual Statement Studies
Standard & Poor's Industry Surveys
Almanac of Business and Industrial Financial Ratios
Industry Norms and Key Business Ratios
Value Line Investment Survey
Ratios are subject to variance from differing data, inconsistent formula construction, optional accounting treatment, different fiscal year-ends, varying financial policies, and inconsistent basis (before or after tax)
Relative size of firm
Comparison of disparate size firms is complicated by capital market access, economy of scale, and wider customer base, with common-size analysis and percent of market helping to define relative size
Factors that can cause variance in ratios
Differing data
Inconsistent formula construction
Optional (elective) accounting treatment
Different fiscal year-ends
Varying financial policies
Inconsistent basis (before or after tax)
Caution is needed when using industry averages for comparisons
Comparison of disparate size firms
Capital market access
Economy of scale (purchasing)
Wider customer base
Common-size analysis
Helps to eliminate some of the difficulty in comparing absolute numbers
Percent of market helps to define relative size
Ward's Business Directory
Covers domestic private and public companies
Up to 20 items of information are provided for each company listed
Went digital in 2007 under Gale Directory Library
Standard & Poor's Stock Reports
Companies listed on various stock exchanges
Arranged Alphabetically by stock exchanges
Contains brief analysis of companies regularly traded
Standard & Poor's Register Of Corp., Directors, And Executives
Volume 1 contains an alphabetical list of approximately 75,000 corporations
Volume 2 contains an alphabetical list of over 70,000 individuals serving as officers, directors, trustees, partners, and so on
Standard & Poor's Analyst's Handbook
Contains selected income statement and balance sheet items
Related ratios
Applicable to Standard & Poor's industry group stock price indexes
Brief monthly updates for selected industries supplement the annual editions
Standard & Poor's Standard Corporation Descriptions
Provides background information and detailed financial statistics on U.S. corporations
The contents and the index are updated throughout the year
Standard & Poor's Security Owner's Stock Guide
Covers 5,300 common and preferred stocks
Contains trading activity, price range, dividends, and so on, for companies traded on various exchanges
Standard & Poor's Statistical Service
Provides industry statistics on industries such as agriculture, metals, building, transportation
Includes additional statistics such as price indexes and daily highs, lows, and closes for stock
Standard & Poor's Net Advantage
Available at many academic, public, and corporate libraries, and information centers
Provides access to other Standard & Poor's publications
Mergent and Standard & Poor's Dividend Record
Provides a dividend record of payments on virtually all publicly owned American and some foreign companies
D&B® Million Dollar Directory®
Companies must meet at least one of two inclusion requirements: $9 million or more in sales volume, or 180 or more employees if company is a headquarters single location, 900 or more if employees if company is a branch
Company listings in Volumes: Alphabetical, Geographically, SIC
Directory Of Corporate Affiliates
Gives an in-depth view of companies and their divisions, subsidiaries, and affiliates
Contains an alphabetical index, geographical index, and SIC classifications
Provides information on the parent company such as address, telephone number, stock ticker symbol, stock exchange(s), approximate sales, number of employees, type of business, and top corporate officers