Conformity

• Conformity


  A type of social influence that describes how a person changes their attitude our behaviour in response to group pressure
• Types of conformity


  Compliance, Identification, Internalisation
• Compliance


  the shallowest level of conformity. A person changes their public behaviour, the way they act but not their private believes. It is usually a short-term change and is often due to normative social influence
• Identification


  the middle level of conformity. A person changes their public behaviour, the way they act, but not their private beliefs. This is usually a short
• Identification


  The middle level of conformity. A person changes their public behaviour and their private beliefs, but only when in the presence of a group. This is normally a result of normative social influence
• Internalisation


  It is the deepest level of conformity where a person changes their public behaviour and their private beliefs. This is usually a long-term change and often the result of informational social influence
• Normative social influence 


  When a person conforms to be accepted and to feel that they belong to the group. They conform because it is socially rewarding and to avoid social rejection.
• Informational social influence 


  When a person conforms to gain knowledge, or because they believe someone else is 'right'