W3-6

• Text


  A simple and flexible format of presenting information or conveying ideas whether hand-written, printed or displayed on-screen
• Text


  • Very powerful in disseminating information, providing direction and giving suggestions
• Typeface


  The representation or style of a text in the digital format
• Font


  A graphical representation of text that may include a different typeface, point size, weight, color, or design
• Blackletter


  Intended to replicate the hand-scribed appearance of the books that existed before Gutenberg's printing press was invented
• Serif


  Considered easier to read in long-form use cases, as the serifs help the eye to travel over the text
• Sans serif


  Commonly used for long-form body text or larger displays, especially on screens with small size or low resolution
• Fonts are often used in images, logos, and other images. The font can make or break your image and can even influence how people feel about your message. Fonts can make a bigger impact and draw out an emotional response.
• Audio


  Any sound or noise in a range the human ear can hear. An audio signal is measured in hertz and on a computer is generated using a sound card and heard through speakers or headphones.
• AAC

  Apple's alternative to MP3 - stands for 'Advanced Audio Coding'. Lossy and compressed, but sounds generally better. Used for Apple Music streaming.
• AIFF

  Stands for Audio Interchange File format with better metadata support. It is lossless and uncompressed (so big file sizes) but not hugely popular.
• MP3

  Stands for Media Player 3. Popular, lossy compressed format ensures small file size but is far from the best sound quality. Convenient for storing music on phones and iPods.
• WAV

  Waveform Audio. The standard format in which all CDs are encoded. Great sound quality but it's uncompressed, meaning huge file sizes (especially for hi-res files).
• Pictures & Videos are a big part of content. Even though you may think of images/videos as just something extra that you add to your text, psychologically, they are much more than just an accent. People are visually-oriented, as half of the human brain is dedicated to visual processing.
• Images/Video will not only bring your content and branding to the next level but will help your branding and message be remembered.
• Infographic


  A visual representation of information or data that uses imagery, data visualizations, and minimal text to give an easy-to-understand overview of a topic. It is a data-rich visualization of a story, a tool to educate and inform, and a way to build brand awareness.
• Photography


  The art or process of making photos by capturing light with a camera
• To take good pictures


  • Choose a focus for your photo, play with perspectives, use the rule of thirds, be bold and get close, don't forget the details, practice and edit your pictures, and learn the composition rules
• Rule of Thirds


  For a shot to be more aesthetically pleasing to the viewer, an object/character must either be 1/3 or 2/3 of the way across the frame
• Bird's Eye View Shot


  The camera, from high up, looking vertically down towards the ground. This establishes the scenery but also gives a sense of scale in that it may often show the character in relation to their surroundings.
• High Angle Shot


  The camera, from high up, looking down. This is often used to assert a sense of power or status. For example, a character of a higher status may be looking down on a person of a lower status. This establishes to the viewer the different power relations between the two characters.
• Low Angle Shot


  The camera looking upwards from a low position. This is used in scenes in which characters' power relations are different. A less powerful character may be portrayed to be looking up towards a more powerful character.
• Dutch Tilt Angle


  The camera physically turning at an angle. This is effective in disorientating the viewer to perhaps evoke a sense of confusion.
• Medium/Wide Shot


  Shows a character, for example, from the waist upwards. It is often used to show the object/character in context with its immediate surroundings.
• Long Shot


  Generally shows the full height of a character/object in frame in relation to the surrounding area. This may be used to establish the scene.
• Extreme Long Shot


  Often from very far away, establishes scale in that it shows the character/object in relation to its surroundings. It shows the distance between the two characters to put the proceeding scenes into context.
• Close-up Shot


  Usually of a face, can be used to show a character's reaction or simply to add more detail to an object.
• Extreme Close-up Shot


  Often showing eyes, mouth or a gun trigger, shows smaller objects in great detail and makes them the focal point of a particular shot.
• Manipulative Information and Media


  Materials, programs, applications that people use to formulate new information to aid learning through the use, analysis, evaluation and production of interactive and hands-on media.