From the observer's perspective, its imitating behaviour of the role model. From the role model's perspective, its the precise demonstration of a specific behaviour that may be imitated by the observer.
Cognitive factors that influence learning a behaviour and come between stimulus and response. for modelling to occur there must be attention, retention,motor reproduction, motivation.
Sees all out behaviour is rooted for our biological structure and that everything psychological has a biological basis
1) genes- specific genes and combinations of genes will have an influence on both the physical and psychological aspects of people. Genes that code for characteristics or behaviours that are beneficial to survival will be passed on to the next generation
2) The biological structure-the behaviour of the individual is controlled and coordinated by the brain and the nervous system
3) The chemistry of the body-hormones in the body and neurotransmitters in the brain have a much impact on our behaviour
According to Freud, five developmental stages that all children pass through. At most stages there is a specific conflict, the outcome of which determines future development.
- freud thought the horse represented his father as he was scared his father would castrate him for desiring his mother - this is the Oedipus complex theory
- Free association - client talking freely to the therapist - saying the first things that come to mind - allows for true thoughts and feelings to emerge
+influential - this theory started the debate in psychology and the behaviourists developed their ideas to challenge his view
+ led to effective treatment -lead to the treatment of many mental health issues
- Untestable concepts for example we can't measure people superegos so can't know for certain if it is more powerful with people who have OCD- unscientific
-based on case studies - unreliable ungeneralisable to other people in other situations