questionnaires

• open questions

  • detailed questions, leading questions
• closed questions


  • single answers, no leading questions
• practical

  ✅quick, cheap, large scale, no training needed

  ❌time consuming, low response rate, incentive: cost
• ethical

  ✅consent, no deception

  ❌phycological distress
• theoretical

  ✅reliable, valid, easy to quantify: closed q's, representative

  ❌straightjacketing: closed q, social desirability bias, limited data
• examples

  • The Census
  • Durham Police