also an economicmodel, with all of the assumptions of socialexchangetheory
Hatfield (1979) suggests that the missingfactors is fairness or equality, which is why this development of the model was created
equality
suggests that people are moresatisfied in a relationship if they feel that the balance of rewards and costs is similar for bothpartners and so are both getting what they deserve
balance
bothpartners’profits - losses should be similar even if they are differentprofits and losses so that the relationship is stable
e.g one partner gets moreout while putting morein, whilst other partners gets much lessout but puts lessin
over-benefitting
if onepartner gets moreoverallprofit they may feelpersonalshame and pitytowards the otherpartner as well as guilt
under-benefitting
if onepartner gets more of the overallcosts then they may feel resentful and angrytowards their partner.
A partner who feels that they are receivinglessprofit in an inequitablerelationship may respond by either workinghard to make the relationship more equitable, or by shifting their ownperception of rewards and costs to justify the relationshipcontinuing
Change in perspective
over time what is considered fair or unfair may change. For example, early in a relationshipattraction may be seen as moreimportant than equity. However Hatfield (2011) suggests that in the laterstages of relationshipssuccessful couples are lesslikely to ‘keep score'
Utneetal (1984)
studiedequity in marriage. Utne used self-report method on newly-married couples two years.
The questionnairerecorded their perceivedequality and a measure of their relationshipstability and distress.
Found partners who felt they were treated with moreequitywerehappier and felt their relationship to be morestable. also found nosexdifferences in concern for equality.
This suggests that feelings of equality are important in the stability of relationships
An issue with this research is that it is correlational, and correlation is notcausation
(weakness) Huseman et al. (1987)
suggested that individual differences are an importantfactor in equitytheory. They make a distinctionbetweenentitleds who feel that they deserve to gainmore than theirpartner in a relationship and benevolents who are moreprepared to invest by workingharder to keep their partnerhappy.
(weakness) Clark and Mills (2011)
argue that we should differentiate between the role of equity in romanticrelationships and othertypes of relationships such as business or casual, friendly relationships. They found in a meta-analysis that there is moreevidence that equity is a decidingfactor in non-romantic relationships, the evidence being more mixed in romanticpartnerships.
(weakness) cultural bias
EquityTheory does not apply to all cultures; couples from collectivistcultures (where the groupneeds are moreimportant than those of the individual) were moresatisfied when overbenefitting than those from individualisticcultures (where the needs of the individual are moreimportant than those of the group in a study conducted by Aumer-Ryan et al. (2007)