Comms 10 midterm

• Types of norms

  • Folkways
  • Mores
  • Taboos
• Folkways

  Little pressure ie. matching socks
• Mores

  Stronger reaction if broken ie. kids being naked is OK, but not adults being naked
• Taboos

  So strong laws aren't needed ie. incest
• Types of pickup lines

  • Friendly
  • Offbeat
  • Humorous
  • Altar
  • Seductive
• Friendly pickup line


  • "Would you mind some conversation while we wait?"
• Offbeat pickup line


  • "Do you think we are ever going to switch to the metric system?"
• Humorous pickup line


  • "So what's a nice girl like you doing in an elevator like this?"
• Altar pickup line


  • "I'd like to take you home to meet my mother"
• Seductive pickup line

  • "You are the sexiest woman in the room"
• SEMCDR Model


  • Source
  • Encoder
  • Message
  • Channel
  • Decoder
  • Receiver
• Source


  Initial person whose idea will be communicated
• Encoder


  Takes the thoughts/idea and puts it in some form that people can understand
• Message

  • Code: meaningful structure of symbols (language)
  • Content: Basic stuff of message, symbols from beginning to end
  • Treatment: how you deliver message (tone and volume)
  • Double-bind: Class between what you said and how you said it. Content vs. treatment.
• Channel


  The medium used to send message ie. face to face, TV
• Decoder


  Takes ideas out of form and into thoughts
• Receiver


  Idea is communicated to receiver
• High fidelity


  Source to receiver without distortion (face to face)
• Low fidelity


  TV with a lot of static
• Noise


  Enemy of fidelity, interferes with message
• Internal noise


  Thinking about food instead of listening
• Feedback

  The receiver becomes the source; relates to the fact that messages can go in either direction and constantly switch who is the source and the receiver
• SEMCDR model is linear, feedback is not
• Types of communication systems

  • Intrapersonal
  • Interpersonal
  • Small Group
  • Mass
• Intrapersonal

  With yourself, your feelings and thoughts, mediated by diary, mirror
• Interpersonal

  Between two people, dyadic, source/receiver, mediated by email, text
• Small Group

  Starts with 3 people, anyone can be a source, you know everyone, mediated by Zoom, text
• Mass

  When you don't know everyone, mediated by lecture with microphone
• Perception process

  • Receive/collect sensory
  • Reception: Operation of your senses
  • Analysis: Focusing, interpreting, organizing
• Perception factors within the object

  • Easy, obvious
  • Intense
  • Contrast
  • Repetition
• Easy, obvious


  Elephant in class
• Intense


  Terrorism, police siren
• Contrast


  Nude guy in contrast to clothed people
• Repetition

  Churches repeating songs/creeds
• Perception factors within ourselves

  • Past learning experiences
  • Culture
  • Language
  • Stereotypes
  • Motivations
  • Roles
  • Moods
  • Attitudes
  • Psychological tendencies
• Past learning experiences


  Woman doesn't trust men after past relationships
• Culture


  Flash 2 images, one in each eye. A baseball player and a bull fighter. Over 90% of people in Mexico saw the bull fighter. Over 90% of people in America saw the baseball player.
• Language


  Northern native people have multiple different words for snow
• Stereotypes


  • Virtues when its my group, vice when done by opposing group
  • Negative twist: puts you in position above group, praise athletes but say they are dumb jocks
• Motivations


  • Easy to see everyone else at fault
  • Likely to see billboards for food when hungry
  • Religious motivations – christians seeing jesus in clouds