People Media

• People Media - persons involved in the use, analysis, evaluation, and production of media and information
• Types of PEOPLE Media:

  1. People as Media
  2. People in Media
• People as Media - media itself
• People as Media - person serves as the medium for another person to learn or acquire new knowledge.
• People as Media:

  • Opinion leaders
  • Citizen journalist
  • social journalist
• Opinion leaders: leader for a certain group who gives details and information to lesser active people in the group
• Citizen Journalist: non-professional journalist training the use of tools of modern technology and internet to create, augment or fact-check media on their own or in collaboration with other.
• Social Journalist: journalist that uses social media to make their content available to more people
• Characteristics of social media:

  • Individualized
  • connects with people and friends
  • uploads content in real time
  • enables conversations (both public and private)
  • provides tracking
• Formats of social media:

  • relationships / social network
  • microblogging
  • special interest network
  • media sharing
  • collaborative news
  • discussion forums
  • buying / merchant sites
  • virtual worlds
• Advantages and limits of using socmed:

  • relationships
  • entertainment
  • learning
  • recognition
  • career progression
• Crowdsourcer: person who obtains needed services, ideas, or

  content by soliciting distribution from a large group of people and especially from the online community.
• People in Media - people behind another form of media
• People in Media- they use other forms of media such as text media, visual media, multimedia, etc.
• People Media- in disseminating information and imparting knowledge
• Types of journalist by medium:

  • print
  • photojournalist
  • broadcast
  • multimedia
• Characteristics of People in Media:

  • tech savy
  • credible
  • flexible
  • characteristics
  • upated
  • articulate
• Tech savy: proficient in use of tech, especially computers
• Credible: able to believe, being believed, plausible; worthy of confidence, reliable
• Flexible: knows how to use a range of tech; able to do diff things/ change
• Characteristics: appeals to the senses of different people
• Updated: in the know of the latest info
• Articulate: expressing oneself easily in clear & effective language