THE GUARDIAN P1

• The Guardian is a highly respected British broadsheet newspaper founded in 1821. It was initially known as The Manchester Guardian.
• The Guardian is part of the Guardian Media Group (GMG). This is owned by the charitable company Scott Trust Limited. This was created to secure independence and interference from political organisations and keep freedom.
• The Guardian focuses on being factual rather than sensationalised. They are said to be one of the most trusted papers (Quality Paper). The Guardian are an example of a broadsheet newspaper which focuses only on hard news.
• Guardian readers tend to hold progressive, left wing and liberal views supporting Labour and the Lib Dems.
• The paper held a strong position against Brexit.
• The audience is more proportionally male and ABC 1. The paper has a high cost at £2.50. This is due to it having no funding by a company or government.
• The Guardian did very well adapting to an online version to deal with falling print sales.
• Edward Snowden found out secrets about the US government - intruding with people's privacy with the Pegasus project. This story was given to The Guardian.
• GMG is a subsidiary of Scott Trust Ltd. This is not regulated by IPSO and is reader funded. Scott Trust therefore do not have to share accounts with the public.
• GMG owns a lot less diverse subsidiaries compared to DMGT.
• The Guardian being reader funded could possibly be seen as even more manipulative and corrupt than the Daily Mail corporate set up. Are the Guardian as desperate for money as they seem?
• 13.3m of its readers were over 35 years-of-age compared to 6.5m under 35. Of course, this strong engagement from younger, progressive readers would be very enticing to advertisers and brand partners who are eager to target that demographic. 
• 40% of The Guardian’s UK readers have been identified as being highly educated and having university degrees.
• The Guardian ensures that any profit from its various sources of revenue is reinvested in to its journalism rather than distributed to shareholders. That is one of the paper’s unique selling points. 
• The Scott Trust Ltd also owns The Observer newspaper. (horizontal integration - Hesmondhalgh). The Scott Trust Limited was set up to protect The Guardian newspaper from closure and ensure its continuation and liberal values.
• Press freedom - Leveson inquiry set up as a response to the phone-hacking scandal with News Of The World and Milly Dowler - laws put against the British media's intrusive style. To quote Curran: ‘The freedom of the press remains the freedom of the people who own and control it, however it is presented.’