types

• compliance


  -going along with group without change in attitude

  -conforming to majority but not agreeing

  -public behaviour changes, private opinions don't

  -not long lasting change

  -conformity ceases when group pressure removed
• identification


  -identify with roles assigned & act accordingly

  -may not always be enthusiastic
• internalisation 


  -most permanent form

  -occurs when person conforms because they believe in the norms of group

  -behaviour will continue even when group pressure removed

  -public & private opinions change

  -group opinion accepted by individual & becomes part of own thinking
• difference between compliance & internalisation

  -compliance doesn't lead to change in private opinion

  -behaviour won't remain if group is removed