module 4

• Colours lie next to each other on the colour wheel. They typically combine beautifully and create appealing schemes for your designs.

  Analogous
• Complementary colours are those that lie opposite each other on the colour wheel.

  Complementary
• Graphics Interchange Format

  Capable of displaying simple animation

  .GIF
• Joint Photographic Experts Group. JPEG format is virtually synonymous with digital photography.

  .JPG
• Triadic colours are those that are evenly spaced out around the colour wheel, as though you're looking at an equilateral triangle.

  Triad
• Pronounced as “ping”. Portable Network Graphics. Its development was basically for the purpose of transporting images on the Internet at faster rates.

  .PNG
• A variation of the complementary colour scheme, the split-complementary technique takes a base colour and then uses the two adjacent colours as its

  Split complementary
• is a genre of photography used for the depiction of inanimate subject matter, typically a small group of objects. It is the application of photography to the still life artistic style.

  Still life photography
• Materials, programs, applications and the like that teachers and students use to formulate new information to aid learning through the use, analysis, evaluation and production of visual images.


  Visual media and information
• refers to materials, programs, applications and the like that teachers and students use to formulate new information to aid learning through

  the use, analysis, evaluation and production of visual images.

  Visual media
• different types of Visual Media

  • photography
  • video
  • screen shots
  • infographics
  • data visualization (charts and graphs)
  • comic strips/cartoons
  • memes
  • visual note-taking
• What is the primary purpose of Visual Media?

  to gain attention, create meaning, and facilitate retention.
• refers to the building blocks or basic units in the construction of a visual image.

  Visual design elements
• describes a shape or outline. It can create texture and

  can be thick or thin.

  Line
• usually a geometric area that stands out from the space

  next to or around it, or because of differences in value,

  color, or texture.

  Shape
• the degree of light and dark in a design. It is the

  contrast between black and white and all the tones in

  between.

  Value
• the way a surface feels or is perceived to feel, it can be added to attract or repel interest to a visual element.

  Texture
• illusion of the surfaces peaks and valleys, resulting in a feeling of smoothness or roughness in objects.

  Visual texture
• determined by its hue (name of color), intensity (purity

  of the hue), and value (lightness or darkness of hue).

  Color
• may be used for emphasis, or may elicit emotions from viewers.

  Color
• plays a major role in creating aesthetic appeal.

  Color Combination
• is a basic but completely essential tool for combining colours and is

  designed in such a way that virtually any colours you

  pick from it will look beautiful together.

  Color wheel
• Primary colors


  red, blue, yellow
• Secondary color


  green, orange, purple
• are created by combining primary and secondary colours

  tertiary colors
• red, orange, yellow and variations of these three colours – are vibrant and full of energy.

  Warm colors
• green, blue and violet – offer calm and tranquility, and they're often more subdued than warm colours.

  Cool colors
• are considered to be neutral.

  white, black, grey
• make a color lighter by adding white

  Tint
• make a color darker by adding black

  Shade
• add grey to create a completely different tone.

  tones
• those that lie opposite each other on the color wheel. Red and green are complementary colors, as are red-purple and yellow-green.

  Complementary colors
• lie next to each other on the color wheel. They typically combine beautifully and create appealing schemes for your designs.

  Analogous
• you'll use four colors arranged into two complementary pairs, creating rich and beautiful combinations.

  Tetradic color scheme or rectangle
• you've got all four colors evenly spaced around the color wheel

  square color scheme
• margins, typeface, type style, and colors is necessary, especially in slide presentations or documents that are more than one page.


  Consistency
• an area that first attracts attention in a composition. This can be by contrast of values, more colors, and placement in the format. 

  Center of Interest
• a feeling of visual equality in shape, form, value, color, etc.

  Balance
• • brings together a composition with similar units
  • Visually satisfying effect of combining similar or related elements

  Harmony
• shows the difference between shapes and can be used as a background to bring objects out and forward in a design.

  Contrast