The process of selecting, organising, and interpreting sensory information
Sensation
The process of receiving sensory stimuli via sensory organs and sending this information to the brain
Perception
Allows sensory information to enter one's conscious awareness so that it can be understood
Top-down processing
a type of processing that involves using prior knowledge and expectations to interpret sensory information
Bottom-up processing
Processing information by building larger wholes from smaller features of sensory data
Top-down processing
Reading this text and seeing if you can understand what it is saying
Top-down processing
Time-efficient, but can cause sensory information to be perceived inaccurately
Bottom-up processing
Encountering an unfamiliar word, looking closely at it, sounding out its parts, and putting them together to form a whole
Bottom-up processing
Takes longer compared to top-down processing, but perception tends to be more accurate
Top-down processing
Applying prior knowledge and expectations to a situation, which changes how we perceive it
Bottom-up processing
Relies on salient sensory data to shape our perceptions
Top-down processing of visual information
Even if you can only see half an object, you can use your experience about that kind of object to fill in what you can't see
Top-down processing of visual information
If you have seen a dalmatian before, your mind will be able to fill in the spaces and see a complete dalmatian dog
Bottom-up processing of visual information
Seeing a crowd of people rushing towards you, looking excited and reaching out their arms or grabbing for their phones, and perceiving that they are rushing towards something worth seeing
Top-down processing of gustatory information
We use our experience and expectations to shape our perceptions, including our familiarity with how a food or drink usually tastes, smells, how it has reacted with our body in the past, and our expectations about how something should taste
Bottom-up processing of gustatory information
Uses a range of salient sensory data and our sense of smell and taste to form our gustatory perception
Top-down processing
A type of processing that involves using prior knowledge and expectations to interpret sensory information.
Bottom-up processing
A type of processing that involves using sensory information to construct a representation of the world.
Difference between top-down and bottom-up processing
Top-down processing starts with a high-level representation and uses it to interpret sensory information, while bottom-up processing starts with raw sensory data and uses it to build up a high-level representation. Top-down processing is more dependent on prior knowledge and expectations, while bottom-up processing is less dependent on these factors.
Role of bottom-up processing in perception
Bottom-up processing is helpful in situations where we don't have any prior knowledge or expectations about what we are perceiving, as it allows us to base our interpretation of the sensory information on the information itself.