LESSON 1: Economics of Media: Ratings and Revenues
Cards (11)
- It is a colloquial term for audience measurement that influences timing, placements and markets for media content and advertising.
- It determine the number of people who watch, listen to or reads a particular content.
- The business dictionary defines this as income generated from the sale of goods or services, or any other use of capital or assets associated with the main operations of an organization before any costs or expenses are deducted.
- It refers to the potential for individuals or organizations to generate income through various media-related activities such as advertising, content creation, digital marketing, or media production.
- It signifies the potential for media platforms to influence opinions, behaviors, and societal norms, thus catalyzing meaningful social, political, or cultural change.
- The Philippine media is a great asset in the country’s economy. In fact, The Philippine Star reported that in the year 2010 alone, the creative or copyright-based industries contributed P661.23 billion to the Philippine economy.
- Learning has never been easier, and at the same time, more complicated than it is today in the age of media and information.
- It can make people lazy and put a lot of pressure on servers that need upgrades and maintenance. There is also too much information online that needs sorting through to find what you need. It can be hard to know if the information is true or not when anyone can add to it
- They can cause changes in the way people live and behave. Social change means a big change in the way society is organized.
- These are organized by people in a community to solve problems that affect everyone. They involve working together with organizations and institutions to find solutions and make positive changes. Examples of these programs include education, health, culture, and economic development programs.
- They enforce the rules and regulations governing the media industry as prescribed in a country’s current political system. It is for this reason that the nature of media varies from country to country.