MIL

• Marshall McLuhan (1964): '"The medium is the message"'
• Medium


  • May be affected how messages are received
  • Own background/experience may have also affect the interpretation of messages

  
• First step in becoming media and information literate is to understand how information, ideas and meaning are communicated through and by various media
• Each medium has its own 'language' or 'grammar' that works to convey meaning in a unique way
• Language


  The technical and symbolic ingredients or codes and conventions that media and information professionals may select and use in an effort to communicate ideas, information and knowledge
• Genre


  • French = Kind or Class
  • Genus (latin) = class of things that can be broken down into subcategories
• Primary genres that media creators and producers invoke

  • NEWS
  • Entertainment
• News


  • Stories that have critical importance to community and national life
  • Basic structure: Beginning, middle, end
  • Major Division for News stories: Hard or straight news, Feature, Soft News, Investigative News, Opinion
• Entertainment

  Entretenir = to hold attention, keep busy, or amused
• Movie genres


  • Action Movies
  • Adventure Movies
  • Comedy films
  • Drama
  • Horror
  • Romance
  • Thriller
  • War or conflict movies
• Codes


  System of signs that when put together to create a meaning
• Types of Codes


  • Technical Codes
  • Symbolic Codes
  • Written Codes
• Technical Codes


  • Camera Technique
• Symbolic Codes

  • Setting
  • Mise en scene
  • Acting
  • Colour
• Written Codes


  • Formal written language used in a media product
  • Used to advance a narrative, communicate information about a character or issues and themes
• Types of Conventions

  • Form Conventions
  • Story Convention
  • Genre Convention
• Intellectual Property


  Creation of the mind, such as inventions
• Types of intellectual property

  • Copyright
  • Plagiarism
  • Fair Use
• Copyright


  • A legal device that gives the creator of a literary, artistic, musical, or other creative work the sole right to publish and sell that work
  • Violation of a copyright is called infringement
• Types of plagiarism (source not cited)


  • The Ghost Writer
  • The Photocopy
  • The Potluck Paper
  • Poor Disguise
  • The Labor Laziness
  • The Self-Stealer
• Types of plagiarism (source cited but still plagiarized)

  • The Forgotten Footnote
  • The Misinformer
  • The Too-Perfect Paraphrase
  • The Resourceful Citer
  • The Perfect Crime
• Fair Use


  You can use copyrighted materials without license only for certain purposes. Such as Commentary, Criticism, Reporting, Research, Teaching
• Guidelines for Fair Use

  • A Majority of the content you create must be your own
  • Give credit to the copyright holder
  • Don't make money off of the copyrighted work
• Digital Citizenship


  Having the appropriate knowledge and skills to effectively use digital technologies
• Aspects of digital citizenship

  • Netiquette (network etiquette)
• Virginia Shea's Core Rules of Netiquette


  • Remember the Human
  • Adhere to the same standards of behavior online that you follow in real life
  • Know where you are in cyberspace
  • Respect other people's time and bandwidth
  • Make yourself look good online
  • Share expert knowledge
  • Help keep flame wars under control
  • Respect other people's privacy
  • Don't abuse your power
  • Be forgiving of other people's mistakes
• Follow the acronym THINK (T - is it true? H - Is it helpful? I - is it inspiring? N - Is it necessary? K - Is it kind?)
• Digital divide may further be grouped into three divisions

  • The digital natives and the digital immigrants
  • The digital rich and digital poor
  • Digital skilled and digital unskilled
• Digital natives


  People born in the Internet and digital technology age. Often used synonymously with 'Millennial', though not all digital natives are millennials and not all millennials are digital natives
• Digital immigrants


  Born before the widespread adoption of computers and the Internet
• Internet addiction


  Addiction = a compulsive, chronic, physiological or psychological need for a habit-forming substance, behavior, or activity having harmful physical, psychological, or social effects
• Signs and symptoms of Internet addiction

  • Being less conscious of time spent online or with gadgets that enable Internet access
  • Failing to complete tasks or activities intended to be finished at the time you were using the Internet
  • Having less time with friends and family
  • Lack of remorse for your excessive Internet use
  • Feeling more excited with Internet activities rather than real-life or physical activities
• Cyberbullying


  • Offensive action toward another which takes place using electronic technology
  • Hateful and mean messages as well images which are deliberately meant to mock, ridicule, embarrass, hurt, or attack a person
  • Feeds "a continuum of damaging behavior"
• Cyberbullying affects over 70 percent of young people globally
• 2012 = college student shouting at a female security guard at LRT-2 Santolan went viral
• 2013 = 12-year-old Fil-Am student from New York took her own life after she was bullied (arguing with another classmate)
• 2017 = Grade 8 student from Ramon Torres National High School (RTNHS) in Negros Occidental ended his own life (accused of stealing computer tablet)
• Informational


  Social media and the World Wide Web offers the audience a wider avenue for intellectual discussion and productive conversations
• World Wide Web


  • Forefront of information providers
  • Enriched information through synergy of text, audio, image, and video
• Cybercrime


  A crime committed with or through the use of information and communication technologies such as radio, television, cellular phone, computer and network and other communication device or application