Information like facts or numbers, collected and examined and considered for use to help decision-making
Research Data
Any information that has been collected, observed, generated or created to validate original research findings
Data Collection
The act of collecting data for research
Data Gathering Instrument
The instrument or "tools" used to gather data
Common data collection methods
Interview
Observation
Questionnaire
Document Collection
Interview
A data collection method where the researcher asks respondents about a specific topic
Types of interviews
Unstructured
Structured
Semi-structured
Unstructured interview
Does not always have guide questions, the researcher asks follow-up questions based on the answer
Structured interview
Has guide questions that are the same for all respondents, the content is pre-determined
Semi-structured interview
A mix of unstructured and structured, guide questions are followed but follow-up or additional questions are allowed as needed
Observation
A data collection method that enables the researcher to conduct data gathering in an immersive manner
Types of observation
Participant observation
Direct observation
Participant observation
The researcher becomes immersed in the phenomena that is to be investigated
Direct observation
The researcher makes observations without taking part in the phenomena, only observing the phenomena itself without experiencing it
Questionnaire
A list of pre-determined questions with spaces for the respondents' answers
Types of questions in a questionnaire
Yes/No
Recognition type
Completion type
Coding type
Subjective type
Advantages of using questionnaires
Easily done online
Accessible anytime and anywhere
Low price method
Offers a wide range of methods of data collection
Flexibility when it comes to analyzing data
Document Collection
A data collection method used in Historical research and other research designs that require studying or examination of existing records to gather data
Steps in the data collection process
1. Identify issues and/or opportunities for collecting data
2. Select issue(s) and/or opportunity(ies) and set goals