The ability to store and retrieve information over time
Cognition
The processes of acquiring and using knowledge
In computers, information can be accessed
Only if one knows the exact location of the memory
In the brain, information can be accessed
Through spreading activation from closely related concepts
Memories are constructed, not recorded, when we remember events we don't reproduce exact replicas of those events
Misinformation effect
The misinformation that subjects are exposed to after the event can contaminate subjects' memories of what they witnessed
Explicit memory
Knowledge or experiences that can be consciously remembered
Episodic memory
Firsthand experiences that we have had
Semantic memory
Our knowledge of facts and concepts about the world
Recall memory test
A measure of explicit memory that involves bringing from memory information that has previously been remembered
Recognition memory test
A measure of explicit memory that involves determining whether information has been seen or learned before
Recall is more difficult than recognition
Relearning (or savings)
Assess how much more quickly information is processed or learned when it is studied again after it has already been learned but then forgotten
Implicit memory
The influence of experience on behaviour, even if the individual is not aware of those influences
Procedural memory
Our often unexplainable knowledge of how to do things
Classical conditioning effects
We learn, often without effort or awareness, to associate neutral stimuli (such as a sound or a light) with another stimulus (such as food), which creates a naturally occurring response, such as enjoyment or salivation
Priming
Changes in behaviour as a result of experiences that have happened frequently or recently. Priming refers both to the activation of knowledge (e.g., we can prime the concept of kindness by presenting people with words related to kindness) and to the influence of that activation on behaviour (people who are primed with the concept of kindness may act more kindly)
Implicit memories are frequently formed and used automatically, without much effort or awareness on our part
Information processing
1. Sensory memory
2. Short-term memory
3. Long-term memory
Sensory memory
The brief storage of sensory information; to give the brain some time to process the incoming sensations, and to allow us to see the world as an unbroken stream of events rather than as individual pieces
Iconic memory
Visual sensory memory; first studied by the psychologist George Sperling; participants had access to all of the letters in their iconic memories, and if the task was short enough, they were able to report on the part of the display he asked them to. The "short enough" is the length of iconic memory, which turns out to be about 250 milliseconds (¼ of a second)
Echoic memory
Auditory sensory memory; to remember the words that you said at the beginning of a long sentence when you get to the end of it, and to take notes on your psychology professor's most recent statement even after he or she has finished saying it
Eidetic imagery (or photographic memory)
People can report details of an image over long periods of time
The composer Wolfgang Amadeus Mozart may have possessed eidetic memory for music, because even when he was very young and had not yet had a great deal of musical training, he could listen to long compositions and then play them back almost perfectly
Short-term memory (STM)
The place where small amounts of information can be temporarily kept for more than a few seconds but usually for less than one minute
Working memory
The processes that we use to make sense of, modify, interpret, and store information in STM; not a store of memory like STM but rather a set of memory procedures or operations
Central executive
The part of working memory that directs attention and processing
Maintenance rehearsal
The process of repeating information mentally or out loud with the goal of keeping it in memory
The digit span of most adults is between five and nine digits, with an average of about seven; George Miller (1956) referred to "seven plus or minus two" pieces of information as the magic number in short-term memory
Chunking
The process of organizing information into smaller groupings (chunks), thereby increasing the number of items that can be held in STM
Long-term memory (LTM)
Memory storage that can hold information for days, months, and years
To be successful, the information that we want to remember must be encoded and stored, and then retrieved
Elaborative encoding
Material is better remembered if it is processed more fully
Self-reference effect
Material is better remembered if it is linked to thoughts about the self
Forgetting curve
Information that we have learned drops off rapidly with time
Spacing effect
Information is learned better when it is studied in shorter periods spaced over time
Overlearning
We can continue to learn even after we think we know the information perfectly
Context-dependent retrieval
We have better retrieval when it occurs in the same situation in which we learned the material
State-dependent retrieval
We have better retrieval when we are in the same psychological state as we were when we learned the material
Encoding
The process by which we place the things that we experience into memory