Consist of board of directors: president, vice-president, CEOs, General Manager etc. They are responsible for controlling and overseeing the entire organization. They develop goals, strategic plans, company policies, and make decisions on the direction of the business. In addition, top-level managers play a significant role in the mobilization of outside resources. Accountable to the shareholders and general public. Should have broad understanding of: competition, world economies, politics, and social trends affecting organizational effectiveness.