COMMUNICATION - The root word in Latin is "communicate" which means to share or to make common
COMMUNICATION - defined as the process of understanding and sharing meaning
BUSINESSCOMMUNICATION - It involves the exchange of information among members of an organization and from the organization to outside parties.
BUSINESS COMMUNICATION IMPORTANCE : Communication enables workers and management to express their thoughts and requirements.
OBJECTIVE OF COMMUNICATION
To ExchangeInformation
To AchieveGoal
To Maintain Coordination and Cooperation
To Plan
To Facilitate Direction and Motivation
To Solveproblem
To CreateConsciousness
To IncreaseJobSatisfaction
To ManageHumanResources
To AttractCustomer
ELEMENTS OF COMMUNICATION
Source
Message
Channel
Receiver
Feedback
Environment
Context
Interference
Source: He or She conveys the message by sharing new information with the audience.
Message: This is the stimulus or meaning produced by the source for the receiver or audience.
Channel: The way in which a message or messages travel between source and receiver.
Receiver: Receives the message from the source, analyzing and interpreting the message.
Feedback: Composed of messages the receiver sendsback to the source.
Environment: The atmosphere, physical and psychological, where you send and receive messages.
Context: Involves the setting, scene, and expectations of the individuals involved.
Interference: Anything that blocks or changes the source' intended meaning of the message
TYPES OF BUSINESS
Upward Communication
Downward Communication
Lateral Communication
External Communication
UPWARD COMMUNICATION - refers to the flow of information from lower levels of the organizational hierarchy to higher levels.
DOWNWARD COMMUNICATION - refers to the flow of information from higher-level management to lower-level employees within an organization.
LATERAL COMMUNICATION - Information exchange between peers or across teams.
EXTERNAL COMMUNICATION - Information exchange with an outside organization.
BARRIERS OF COMMUNICATION
Physical Barriers
Language Barriers
Cultural Barriers
Technological Barriers
Psychological Barriers
Physical Barriers - factors that hinder the clear and efficient exchange of information.
Language Barriers - refer to any challenges that arise due to differences in spoken or written languages.
Cultural barriers - Varied cultural norms, values, and communication styles can lead to misunderstandings and misinterpretations.
Technological barriers - Issues with technology, such as poor internet connection or malfunctioning equipment, can disrupt communication flow.
Psychological barriers - Personal biases, preconceptions, and emotions can influence how messages are sent, received, and understood.
WAYS TO OVERCOME COMMUNICATION
Use simple language
Reduce and eliminate noiselevel
Eliminate differences in perception
Avoid informationoverload
Communication is simply the delivering of the message while effective communication is about ensuring that the other person gets it the way you intend it.
Effective communication is an art because it requires creativity, skill, practice, and personal style to craft and deliver a message.
• Words - 7% of the message.
• Tone - 38% of the message.
• Body Language - 55% of the message.
Ineffective Communication Prevention:
Remember that the goal of effective communication is to UNDERSTAND.
Ask questions and be an active listener just like your audience or receiver.
Buildtrust.
Save time, energy, emotions, and relationships.
OBJECTIVE OF PUTTING WORDS INTO WORKS
Action
Result
Impact
AUDIENCE ANALYSIS
MUST CONSIDER:
KNOWLEDGELEVEL
INTEREST
BACKGROUND
PREFERREDCOMMUNICATION STYLE
MESSAGEMAPPING - A strategic communications tool used to plan and
visualize key messages for a particular audience or stakeholder group.
MIND MAPS- Visual tools that help organize and represent
information in a hierarchical and interconnected manner.