PRODUCT MANAGEMENT HIGH SCORE

• Marketing


  The activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large
• Marketing


  The process of planning and executing the conception, pricing, promotion and distribution of ideas, goods and services to create exchanges that satisfy individual and organizational objectives
• Target Marketing


  A specific group of consumers at which a company aims its products and services
• Positioning


  The place that a brand occupies in the minds of the customers and how it is distinguished from the products of the competitors
• Product Management


  An organizational function within a company dealing with new product development, business justification, planning, verification, forecasting, pricing, product launch, and marketing of a product or products at all stages of the product lifecycle
• Product Mix Strategy


  A successful product mix strategy enables a company to focus efforts and resources on the products and product lines within its offerings that have the greatest potential for growth, market share, and revenue
• Product Mix


  The set of all product lines and items that a company offers for sale
• Brand Repositioning


  A calculated adjustment to update a brand's status, associations, personality, or core message while retaining a continuous, recognizable identity
• Rebranding


  A more wholesale effort involving changes to brand name, logo, core product, business model, and more
• Product Mix Width is all about the number of different product lines the company carries.
• Product Mix Length refers to the total number of items a company carries within the product lines.
• Product Mix Depth refers to the number of versions offered for each product in the product line.
• Product Mix Consistency refers to how closely related the product lines are in terms of end use, production requirements, distribution channels or any other way.
• Rebranding involve changes to your brand name, logo, core product, business model, and more.
• A brand repositioning strategy is not a complete remake of your company’s identity — it’s a calculated adjustment. You’re aiming to update your brand’s
• the New Products Process A phased process that takes the new product idea through concept development, evaluation, development, launch, and post launch.
• The Product Innovation Charter A written document for new products that ensures that the team develops products in line with firm objectives , marketplace opportunities and the role of innovation.
• The Product Portfolio A way to assess which new products would be the best ones to add to the existing line, given financial and strategic objectives
• Value System It consists of all of those components that are a part of regulatory frameworks, such as culture, climate, work processes, management practices and norms of the organization.
• The company’s vision describes its future position
• mission defines the company’s business and the reason for its existence
• objectives implies the ultimate aim of the company and the ways to reach those ends.
• Organizational Structure determines the way in which activities are directed in the organization so as to reach the ultimate goal.
• Corporate Culture refers to the behavior of the organization that ascertains the way in which employees and management communicate
• Human Resources is the most valuable asset of the organization, as the success or failure of an organization highly depends on the human resources of the organization.
• Suppliers of Input - Raw materials supply
• Marketing Intermediaries

  • Distributors
  • Wholesalers 
  • Retailers
• Customer

  • End user
• Customer feedback is information provided by customers about their experience with a product or service.
• Voice Of the Customer is a term that describes your customer's feedback about their experiences with and expectations for your products or services
• A customer pain point is a specific problem that customers of your business are experiencing during his buying journey and even while using your products.
• A Product is a set or a combination of attributes that creates value to satisfy consumer needs and wants.
• Concept Statement ideas in words that describes about anticipated product features and its benefits or problem solutions
• Gap Analysis  Map of the market are used to determine how various product attributes are perceived so they can be positioned on the market map. 
• Determinant gap  map managers/ developers use their expertise and judgment to plot products on a map based on identified attributes. 
• AR perceptual gap  map customer attribute ratings and significant attributes are being plotted on a map. 
• OS perceptual gap map Overall attributes are being identified to describe similarities and dissimilarity.
• Conjoint Trade-off Analysis  An analysis that requires developers to make trade-off between different attributes.
• A trade-off is a situational decision that involves diminishing or losing one quality, quantity, or property of a set or design in return for gains in other aspects.