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The Marketing Function
Product Development Policy
Meaning of Trademarks
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Subdecks (3)
The requirements of a good Trademark
Business > TERM 2 > The Marketing Function > Product Development Policy > Meaning of Trademarks
8 cards
Importance of Trademarks to customers
Business > TERM 2 > The Marketing Function > Product Development Policy > Meaning of Trademarks
4 cards
Importance of Trademarks to Businesses
Business > TERM 2 > The Marketing Function > Product Development Policy > Meaning of Trademarks
5 cards
Cards (19)
A trademark is the name/logo/symbol used a
manufacturer
/ business to
differentiate
its products/ business from competitors
A
trademark
is officially registered and protected from
unauthorised
use by law
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