The requirements of a good Trademark

• A trademark must be attractive for the consumer
• It is important that is suits the product
• The trademark must be suitably designed for the target market
• It must be different from its competitors
• It must also promote the image of the enterprise
• Enterprises use it for display and therefore it must be suitable for display purposes
• It must be possible to link the product to its promotion strategy
• It must indicate the name and contact details of the manufacturer