MIL

• Media literate person


  Can decode, evaluate, analyze and produce both print and electronic media
• Fundamental objective of media literacy

  Critical autonomy relationship to all media
• Emphases in media literacy training

  • Informed citizenship
  • Aesthetic appreciation and expression
  • Social advocacy
  • Self-esteem
  • Consumer competence
• Being a media and information literate individual

  • Can improve quality of life
  • Generate greater political participation
  • Make better economic opportunities
  • Improve learning environment
  • Make more cohesive social units
• Text


  A simple and flexible format of presenting information or conveying ideas whether hand-written, printed or displayed on-screen
• Text


  • Very powerful in disseminating information, providing direction and giving suggestions
• Length of text


  • Single sentence or phrase
  • News articles or investigative reporting
• Text is always carefully written with the intent of sending a very specific message to the target audience
• Media and information design framework


  • Target audience
  • Author or sender
  • Key content
  • Purpose
  • Form/style
  • Format
• Typeface


  The representation or style of a text in the digital format
• Components of a typeface


  • Alphabets
  • Numbers
  • Punctuation marks
  • Symbols
  • Other special characters
• Typefaces are usually comprised of file formats such as True Type Font (.ttf), Open Type Font (.otf)
• Text


  • The easiest way of communicating to your audience in the absence of images or drawings
• Use of various font types


  Can express different emotions or meaning
• Serif fonts


  • Connote formality and readability in large amount of texts
  • Used for the body text of books, newspapers, magazines and research publication
  • Give a classic or elegant look when used for title or heading
• Serif fonts


  • Times New Roman
  • Garamond
  • Baskerville
• Sans serif fonts


  • Bring a clean or minimalist look to the text
  • Used for clear and direct meaning of text such as road signage, building directory or nutrition facts in food packages
  • Give a modern look and is used primarily in webpage design
• Sans serif fonts


  • Arial
  • Helvetica
  • Tahoma
  • Verdana
  • Calibri
• Slab Serif


  Carries a solid or heavy look to text. Can be used for large advertising signs on billboards.
• Slab Serif


  • Rockwell
  • Playbill
  • Blackoak
• Script


  Draws much attention to itself because of its brush-like strokes. Must be used sparingly and not in large body text. Usually used in wedding invitation cards or other formal events.
• Script


  • Edwardian
  • Vladimir
  • Kunstler
• Decorative/Display


  Caters to a wide variety of emotions (such as celebration, fear, horror, etc.) or themes (such as cowboys, circus, holidays, summer, kiddie, etc.)
• Decorative/Display


  • Chiller
  • Jokerman
  • Curlz MT
• Design principles and elements


  • Emphasis
  • Appropriateness
  • Proximity
  • Alignment
  • Organization
  • Repetition
  • Contrast
• Emphasis


  Importance or value given to a part of the text-based content
• Making text stand out with emphasis


  1. Make the text bold

  2. Italicize

  3. Use heavier weight

  4. Darken or lighten (depending on background color)

  5. Enlarge
• Appropriateness


  How fitting or suitable the text is used for a specific audience, purpose or event
• Ensuring appropriateness of text-based content


  1. Follow selection criteria (tone, style, purpose, clarity)

  2. Choose appropriate typefaces
• For large body text, the font should be clear enough to read
• Proximity


  How near or how far the text elements are from each other
• Proximity


  • Main title and subtitle are usually placed close together
• Alignment


  How the text is positioned on the page (left, right, center, justified)
• Organization


  Conscious effort to organize the different text elements on a page
• Organizing text elements on a page


  1. Create a framework or compartments

  2. Divide the space by creating lines across the page

  3. Place the different text elements in the boxes
• Repetition


  Consistency of elements and the unity of the entire design
• Repetition encourages the use of repeating some typefaces within the page
• Using just a single typeface for a visual design product can also fail to communicate
• Contrast


  Creates visual interest to text elements by making two elements different from each other
• Contrast


  • White text on dark brown background
  • Large font with small font
  • Serif and sans serif
  • Thin elements with thick elements