Party Leaders

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Created by
Sean .

Cards (1)

  • Importance of Party Leaders in elections
    • Image of Party Leaders is important in deciding how voters vote; are party leaders seen as decisive? Do they represent Britain well abroad? Do they have a united government?
    • Blair benefited from strong leadership image.
    • Brown in 2010 was hurt by his poor image as a party leader, based on negative media portrayals and his indecisiveness.
    • Evidence suggests that party leaders are not as important as thought; in 1979, James Callaghan had 20% higher popularity polls but still lost to Thatcher.