Industry

• Vertical integration


  One organisation owns more than one stage of the industrial process of media creation
• Conglomerate

  Very large organisation that owns different types of media companies e.g. Warner Media
• Digital Natives

  Generation of people who grew up in the era ubiquitous with technology including computers and the internet
• Curran and Seaton


  The media is controlled by a small number of companies primarily driven by the logic of profit and power

  Idea that media concentration generally limits variety, creativity and quality

  More socially diverse patterns of ownership help to increase the conditions for more varied and adventurous media productions
• Hesmondalgh

  Cultural industry companies minimise risk and maximise audiences through vertical and horizontal integration. E.G focusing on popular genres.

  Largest companies or conglomerates now operate across a number of different media industries

  Radical potential of the internet has been contained to some extent by its partial incorporation into a large, profit oriented set of cultural industries.
• Livingstone and Lunt


  Underlying struggle in recent UK regulation policy between need to further the interests of the citizens and need to further the interests of the consumers.

  Increasing power of global media corporations alongside rise of convergent media technologies and transformations in the production, distribution and marketing of digital media has placed traditional media regulations at risk