Unit 5

• Noam Chomsky


  Chomsky contributed ideas of language acquisition to cognitive psychology. He proposed the language acquisition device theory stating that humans have an innate ability to develop language. He also believed that children tend to overgeneralize language.
• Hermann Ebbinghaus

  He was the first to study memory in a scientific manner and the first to study the concept of forgetting. He came up with the forgetting curve and a few ways to improve your memory.
• Wolfgang Köhler


  He discovered insight in problem-solving; he saw how finding a solution to a problem could be sudden. He discovered this through experiments with chimpanzees
• Elizabeth Loftus


  Loftus is known for her expertise in eyewitness testimony, false memories and the misinformation effect.
• George A. Miller


  He discovered that the capacity of short term memory is limited. Short term memory has a capacity of about 7 items at a given time and between 15 to 30 seconds of storing these items.
• Benjamin Whorf


  Created the theory of Linguistic Relativity, which states that language determines the way we think