Diversification2017 whisoft worded with 20th, fax co produce a cium-2020before valhalla was released
They released a series of podcaste narrated by comedians + historians to educate audience about wings
Wacsoft
Tried to target a more niche audience
Working with reebok to release trainers
Target mainstream
Carryover ad games to newconsolesdontloose any progress + morestorage so don't have to delete games
Wift also diversifies game by setting it on different periods
Originally based on parispublishing Loomed to move more into video games production + distribution worldwide
Valhalla
Has its own digital store for downloading games
Loyalty scheme collecting points to redeem discounts towards games or downloadable content
Valhalla official websitesocial media market to targetaudience
Valhalla can be downloaded to video games consoles or played through cloudservice
Valhalla
Minimise risk
Max audience
Same plots + ideas + franchisepresoldaudience
Reebok, filmcomments, merch,femaleprotagonist
New elements to keep audience interested + nice profits
Livingstone + Lunkstruggle in recent uk regulation to interestaudience + protect them
Ubisoft heavily promoted how you can digitallydownload Valhalla requiring ageverification
Violent + graphic content intended for 18+ audience
Lazygamers, digitally download is convenient
Advertised on socialmedia age of targetaudience
Fans can use socialmedia to interact + see news about game
Fans ideas into game
Fans active participants in constructioncirculation
Game has bugs common for compilations on youtube
Games criticised for impact on young children, don't have fully developed prefrontalcortex + dopamine earned via rewards compared to intoxicants can cause addiction