EMPTECH

• Graphics and Design


  The art or profession of visual communication that combines images, words, and ideas to convey information to an audience, especially to produce a specific effect
• Fundamentals of Design Elements


  • Line
  • Shape
  • Color
  • Typography
  • Texture
  • Balance
• Line


  A shape that connects two or more points which can be thin, fat, wavy, or jagged
• Typography


  The style or appearance of text
• Common Types of Fonts


  • Serif fonts
  • Sans serif
  • Display fonts
• Avoid combining fonts, less is more
• Color


  Colors directly influence the audience's emotional engagement with a designed piece
• Color Basics


  • Color wheel
  • Intensity (more subtle, more vibrant)
  • Dark
  • Light
• Color Harmony


  The theory of combining colors in a fashion that is harmonious to the eye
• Types of Color Harmony


  • One color
  • Colors next to each other
  • Opposite colors
  • Either side of the complement
  • 3 colors evenly spaced
  • 2 complementary color pairs
• Shape


  Any two-dimensional area with a distinguishable border
• Types of Shapes


  • Regular
  • Free form
• Texture


  The physical quality of a surface that adds depth and tactility to otherwise flat images
• Balance


  The equal distribution of visual weight
• Types of Balance


  • Symmetrical
  • Asymmetrical
• Adobe Illustrator


  A vector graphics editing program useful for designing logos, clip art, blueprints, and other precise, resolution-independent illustrations
• Adobe Photoshop


  Software extensively used for raster image editing, graphic design and digital art
• Adobe InDesign


  A desktop publishing and typesetting software that can be used to create works such as posters, flyers, brochures, magazines, newspapers, presentations, books and ebooks