media

• New Media


  Digital content such as online ads, social media posts, and video games
• New Media


  • Less established than traditional media
  • Offers increased interactivity
  • Offers precise audience targeting
  • Offers broader global reach
  • Significant part of the media industry
• New Media sectors


  • Computer games
  • Interactive media
  • Internet
  • Digital publishing
• Computer games


  Interactive digital entertainment played on various devices
• Computer games industry


  • Highly profitable media sector in the UK
  • Employs a substantial workforce within the creative industries
• Interactive media


  Form of media where users actively engage with content
• Interactive media products


  • Mobile apps
  • Digital kiosks
• Modern interactive media


  • High definition graphics
  • Touch screen interfaces
  • Diverse functions
  • Expanded to include interactive television and smart TVs
• Internet as a media sector


  Includes services such as email, social media websites, and internet-based TV and radio
• Social media


  Blending interactive and internet media, revolutionized content consumption
• Digital publishing


  Written material distributed electronically rather than physically
• Video


  Any moving visual image recorded, produced or broadcasted for viewing
• Video products


  • Online and social media videos
  • Movies
  • TV programs
  • Internet advertisements
• Media sectors utilizing video


  • Film
  • Television
  • Computer games
  • Interactive media
  • Internet
• Film sector video


  Movies primarily consist of visual and audio content created using video recording and editing techniques
• Television video


  Broadcast video content through various channels and platforms such as cable, satellite and streaming services
• Computer games video


  Incorporate video content in the form of cutscenes, animations and gameplay
• Interactive media video


  Often integrates video into its content, exemplified by information kiosks and multimedia presentations
• Internet video


  Features extensive video content available on platforms like YouTube and social media websites including Vlogs and live streaming
• Audio


  Recorded sound used to convey stories, emotions or information for artistic or entertainment purposes
• Audio products


  • Radio shows
  • Audiobooks
  • Podcasts
  • Television and film audio
  • Sound effects for video games
• Media sectors utilizing audio


  • Film
  • Television
  • Radio
  • Computer games
  • Interactive media
  • Internet
• Film sector audio


  Audio elements like dialogue, sound effects and music combined with visual elements to create a complete experience
• Television audio


  Incorporates audio as a crucial part of storytelling and presentation
• Radio audio


  Primarily focuses on music, news, talk shows and other audio programming
• Computer games audio


  Used as an essential component, providing players with feedback, ambience and narrative context through music, voice acting and sound effects
• Interactive media audio


  Often integrates audio elements to enhance user experiences, such as in interactive installations
• Internet audio


  Features a wide array of audio content including podcasts, music streaming services and audio clips on social media platforms
• Music


  Vocal or instrumental sounds combined to produce expression
• Music products


  • Songs
  • Background tracks
  • Advert jingles
• Media sectors utilizing music


  • Film
  • Television
  • Radio
  • Computer games
  • Interactive media
  • Internet
• Film music


  Provides emotional depth and sets the tone through background scores, theme songs and diegetic music
• Television music


  Used for opening themes, background scores and featured songs to enhance storytelling and atmosphere
• Radio music


  Focuses primarily on music, with stations dedicated to playing different genres, promoting new artists and broadcasting live performances
• Computer games music


  Provides ambience, sets the mood and enhances gameplay experiences
• Interactive media music


  Often incorporates music to create immersive environments and emotional connections
• Internet music


  Offers a wide array of music through streaming platforms, music sharing websites and social media platforms where artists and fans connect and share content
• Animation


  Creates the effect of moving images, evolved from traditional methods like flipbook animations
• Animation products


  • Animated television programs
  • Films
  • Gaming avatars
  • Product animations for advertising
• Media industry sectors that utilize animation


  • Film
  • Television
  • Computer games
  • Interactive media
  • Internet