propaganda techniques in ads

• Bandwagon Appeal

  Tells consumers that everyone is using the product and so they should try it, too
• Glittering Appeal

  Uses a general statement to exaggerate claims about the product
• False Image Appeal

  Makes an impression that using the product will make a consumer attain a certain image or a higher stature in life
• Brand Loyalty Appeal

  Makes a consumer feel positive towards a brand and thus encourages him or her to repeatedly purchase a product
• Humor Appeal

  Uses easy-to-remember or attention-getting statement, slogan, cartoon, music, jingle, dance, or joke to appeal to consumers
• Reward Appeal

  Uses special offer, prize, gift, or discount when a product is purchased, often given when the product is bought on the given dates
• Scientific Evidence Appeal

  Uses scientific or medical studies and surveys to show that the product is effective, healthy, and safe
• Snob Appeal

  Makes a consumer agree and realize that once he or she uses the product, other people will start to find him or her attractive and impossible to resist
• Progress Appeal


  Stresses that the health product is new and improved, and emphasizes that new and improved products are better than the rest
• Testimonial Appeal


  Uses persons who are well-known, like celebrities and satisfied users, to give statements about the health benefits and value of using the product
• Plain Folks Appeal

  Uses a statement in which the character presents himself or herself as an ordinary person
• Slogan Appeal


  Uses in a creative manner memorable and striking short statements to communicate important information about the product