this occurs when two pieces of information conflict with each other, resulting in forgetting one
proactive interference: when an older memory interferes with a newer memory
retroactive interference: when a newer memory interferes with an older one
Effects of similarity
procedure: McGeoch and McDonald, studied retroactive interference by changing similarity between two sets of materials, PP's had to learn a list of 10 words until they could remember them, learned a new list with 6 groups of PP's who had to learn different lists
findings: PP's performance of recalling original lists depended on nature of second list, most similar material produced the worst recall, shows that interference is stronger when the memories are similar
AO3 Evidence from lab studies
P: research to support that an explanation of forgetting is interference
E: McGeoch and McDonald
E: these studies show that both types of interference are ways we forget info from LTM
L: strength because lab experiments control effects of extraneous variable
I&D: experimentalreductionism
AO3 Artificial materials

P: interference is better demonstrated in lab than irl
E: stimulus materials used in most studies are lists of words eg Geoch and McDonald
E: lists of actual words are quite some distance from what we try to remember irl, not ecologicallyvalid
L: limitation because use of artificial tasks make interference much more likely in the lab
I&D: idiographic approach
AO3 Cues

P: interference effects may be overcome by using cues
E: Tulving and Psotka gave lists of words organised into categories that were obvious to PP's
E: recall was 70% for the first word list but this fell as PP's given more lists to learn presumably due to interference