direct marketing

• the promotion mix

  • Direct Marketing
  • Catalog
  • Telemarketing
  • Kiosk
• Direct Marketing


  involves making direct connections with carefully targeted individual consumers to both obtain an immediate response and cultivate lasting customer relationships - by using direct mail, telephone, direct-response television, e-mail, and the Internet to communicate directly with specific consumers
• Catalog


  A list of things, arranged in some order, and when you list things, you catalogue them
• Catalog


  • Those glossy booklets from your favorite clothing shops that fill your mailbox
• Kiosk


  A small, standalone booth used in high foot traffic areas for marketing purposes. can be electronic or staffed with employees
• Kiosk


  • A small shop in a public place such as a street or station, selling things such as snacks or newspapers which you buy through a window