prejudice discrimination

• Prejudice

  Negative attitude towards a group of people that may lead to discrimination
• Characteristics of majority group

  • Tendency to believe superiority
  • Minority group is different from them
  • More powerful and important
  • Majority group is insecure of minority group
• Old-fashioned prejudice

  Form of prejudice in which members of the majority group openly reject members of the minority group
• Modern prejudice

  Form of prejudice which is more subtle, hidden and expressed in ways more likely to be accepted within the majority group (more likely to keep real views to themselves)
• Discrimination

  The behaviour that stems from prejudiced attitudes towards a minority group of people
• Stigma


  Feelings of shame or disgrace experienced by an individual for a characteristic that differentiates them from others
• Types of stigma


  • Social stigma: negative stereotypes that come to define people and don't allow them to be seen as an individual
  • Self-stigma: Internalisation of negative stereotypes and can lead to low self-esteem
• Mental well-being


  An individual's current psychological state, ability to think, process information and regulate their emotions
• Reducing prejudice and discrimination

  1. Education

  2. Inter-group contact

  3. social media

  4. laws
• Role of social media


  • Powerful tool in raising awareness and calling out prejudice and discrimination
  • Can be very widespread
• Role of laws


  • Protect and give voice to minority groups
• Direct discrimination


  Treating someone unfairly due to their association with a particular group (e.g. laughing at someone with a disability)
• Indirect discrimination

  Occurs when a practice or rule applies to all unfairly disadvantages a group (e.g. not having non-meat products available at a canteen)
• Self Reports


  • Advantages: Can measure large amount of people at one time
  • Disadvantage: People can give Socially desirable answers
• Ethics in attitude measurements

  1. specific to self report methods
  2. informed consent
  3. confidentiality
• Direct discrimination


  Treating someone unfairly due to their association with a group. eg. laughing at someone with disability.
• Indirect discrimination


  Occurs when a practice or rule applies to all and unfairly disadvantages a group. eg. Not having non-meat products available at a restaurant; which disadvantages vegetarians.