3 whys: The reasking of "why" over and over again when crafting your paragraphs to drill down to the fundamental problem or claim
Thesis, anthesis, synthesis: Main argument in the first paragraph, a counter-argument in the following, and a synthesis of both claims to form something new
How? Human examples (the more real the better), Engage with audience (you, I), Exaggeration! Absolutes, superlatives, Appeal to senses, Visuals - "cards"
Strongest mode, can say what its not, what it is, what we say it is, where it belongs, what its like, the history, what it looks like, what its the opposite of
Questions that come w/ guilt, implied response, Person first name, lack of respect, Figurative language, adjectives, adverbs, & associations we make w/ images, Absolutes/extremes, Heavy negative use, "no" "not" "never", Assumptions, Describing motivation to a person