Male representations

• What is male strength justified by?

  Biological predisposition
• 2 representations of men

  1.Traditional man

  2.New man
• Traditional man: Easthorpe (1990)


  Found representations of the traditional man to be evident in hollywood films and computer games. E.g. James bond, Men in black and male superheroes
• Traditional man: Gauntlett (2008)


  Men tend to take leadership roles, where they act as heroes to save women
• Traditional man: Welch


  Boys ads are shown as active and aggressive. Girls ads are more calm and gentle
• What is the new man?


  The new man can express their emotions, take so interest in personal grooming and fashion and undertakes new roles within the home and family
• The new man: Whannel

  Analysed images of David Beckham as an example of the metrosexual man
• The new man: McNeish (2021)


  Men's mental health is more commonly featured in the mass media now