MEDIA AND VOTING BEHAVIOUR

• name the social factors that affect voting behaviour

  age / gender / class / education / region / ethnicity
• was age an important social factor in the 70s

  no
• how does age affect voting in 2017

  under 30s are twice as likely to vote labour and over 70s are twice as likely to vote conservatives
• how does age affect turnout

  older people are more likely to vote
• is gender a significant social voting factor

  no
• how did women vote in the past compared to now

  past - women voted conservative as strong traditional views and nuclear family but now - women vote labour
• how does a female PM affect voting

  in thatcher election it was noted that women may more strongly favour a female MP
• how does education and qualifications impact voting behaviour

  people with a professional career or degree are more likely to vote labour whereas working class are more likely to vote conservative
• which party do better with BME voters

  labour
• give an example of labour doing better with BME voters

  64% voted for labour in 2019 general election
• why are ethnic minority voters more inclined to vote labour

  conservative tradition and tough immigration policies and labour have more anti-discriminatory and equality policies
• give an example of a conservative party speech that increased racial prejudice

  Powell's 'rivers of blood' speech in 1968 criticised labours immigration and anti-discriminatory policies
• what does ethnic minorities turnout look like

  most do not vote when when they do they favour labour
• what was the the most important social factor in 1945-1970

  social class
• what does C1 and C2 stand for

  C1 - upper working class and C2 is lower working class
• what does B stand for

  middle class
• how did C1 and C2 vote in the 1940s-1970s

  for labour
• what began happening in the 1970s-80s

  class dealignment
• give a reason class dealignment occurred

  electorate was becoming more educated and received more political info to make more informed decision that benefited them
• in the 1980s-90s how did C2 begin to vote

  for conservatives
• how does class play a role now

  it doesn't
• which regions do conservatives do better in

  south of England and rural areas
• name two policies that may explain why gender is a less prominent factor in voting

  2010 equality act, 1975 sex discrimination act
• what regions do labour do better in

  north of England , Wales and urban areas
• what does regions of party support link to

  industrial past of the UK
• what event happened in 2019 linking to region voting

  fall of the red wall - conservatives won seats in constituencies that have always been linked to labour
• what do butler and stokes argue

  large amounts of people vote for the same party that there family does
• what's the party identification model

  voter develop psychological attachment to a political party and identify with it
• what's partisan

  strong supporter for a political party
• what's a swing voter

  unpredictable voter that could vote either way
• what's a core voter

  voter whose predictable and will vote for the same party
• in 2019 general election how many people with a degree voted

  69%
• Name 4 types of media that affect voting

  social media / broadcasting / newspapers / opinion polls
• what are opinion polls

  surveys or interviews collected to predict public opinion
• why does politicians use opinion polls

  to understand public opinion
• what's an issue with opinion polls

  they aren't always accurate
• give an example of when an opinion poll hasn't been accurate

  1992 / 2015 / 2017
• what are the current 2024 opinion polls stating

  labour are leading with around 43-44%
• give some qualities of broadcasting

  mixed economy / impartial / regulated by licensing
• how is the BBC funded

  by the state