refers to the implementation of certain procedures
through which data results from surveys is reviewed
and analyze for the purpose of achieving at valid and
evident based conclusion.
Step 1: Data Validation
goal is to check whether the gathered data was performed according to the set standards
Step 1: Data Validation
a four-step process, which includes fraud, screening, procedure and completeness
Fraud - to ensure whether each respondents was actually interviewed.
Screening - to check that respondents were chosen according to the
standard research criteria.
Procedure - to make sure whether the data collection process was
followed
Completeness - to make sure that the interviewer asked the
respondent all the necessary questions, rather than just choosing a
few ones.
Step 2: Data Cleaning
To ensure that these errors will not occur, the researcher
should conduct the initial data checking and review the raw
research data to identify and clean out any points that may
become the barrier to come up with an accurate results.
Step 3: Data Coding
Data coding refers to grouping and assigning values/codes to
responses from the conducted survey.
Data Analysis
a process of uncovering insights from data sets by using
statistical techniques, research theories and methods, and
visual representations
Data Analysis
involves gathering, processing, exploring, and interpreting
data to find patterns and other insights
Cross-tabulation - is the most preferred method in analyzing
data since it uses a basic tabular form to draw inferences
between different data-sets of dependent and independent
variable.
Steps in Data Analysis
Relate measurement scales with variables:
Associate scales of measurement such as Nominal, Ordinal, Interval and Ratio with the variables – dependent and independent variables.
Steps in Data Analysis
2. Connect descriptive statistics with data:
to contain available data to establish a pattern in the raw data.
Some commonly used descriptive statistics are: Mean, Median, Mode, Frequency, Minimum and Maximum Values, Percentages and Range
Steps in Data Analysis
3. Decide a measurement scale:
It is important to decide the measurement scale to conclude a descriptive statistic for the specific variable.
Steps in Data Analysis
4. Select appropriate tables to represent data and analyze collected data:
After deciding on a suitable measurement scale, researchers can use a tabular format to represent data.
Qualitative Data Analysis
Finding the explanation of “how” and why of a certain
event or phenomenon.
Content analysis
used to analyze documented information in the form of texts, media, or even physical items.
Discourse analysis
used to analyze interactions with people but focuses o analyzing the social context in which the communication between the researcher and the respondent occurred.
Grounded theory
refers to using qualitative data to explain why a certain phenomenon happened by studying a variety of similar cases in different settings and using the data to derive causal explanations.
Narrative analysis
used to analyze content from various sources, such as interviews of respondents, observations from the field, or surveys by focusing on the stories and experiences shared by people to answer the research questions.
Thematic Analysis
researcher looks across all the data to identify some recurring issues where main themes are derived
The main stages involves: (1) Read and annotate transcript, (2) Identify themes, (3) Develop a coding scheme, (4) Coding the data and (5) Identifying themes
Nvivo - one of the most used qualitative analysis software
Developing a Coding Scheme
Initial determination of the preset codes based from literature review or pre analysis during interviews
Coding the Data
Get an idea of the entire set.
Select one interesting document.
Start the document coding process.
List all the code words.
Review the list against the data (matrix analysis).
Categorize the codes for emerging themes or descriptions of the subject or setting.
Qualitative Data Interpretation
Consider the data from various perspectives.
Think beyond the data.
Make visible personal assumptions and beliefs or models that influence the interpretation, representing personal views of the world.
Watch out for some data may come in surprise, contradictory, outlying, or puzzling, because they usually lead to useful insights.
Conclusion - focuses on implying the totality of result
Implications - potential consequences, applications, or outcomes of the findings and conclusion of a research
Types of Implication
theoretical
practical
methodological
ethical
policy
societal
Recommendation - opportunity to give suggestions for the betterment and improvement of the study