L14

• Communication practice


  Range of activities involving talking, listening, writing, reading, performing, witnessing, or anything involving "messages" in any medium or situation
• Communication practice


  Formally trained in communication schools to prepare for media work
• Areas of communication practice


  • Mass communication
  • Speech communication
  • Communication arts
  • Development communication
  • Organizational communication
• Industry/corporate practice


  Involves tasks related to the areas of communication practice
• Government service


  The exercise of political authority over actions, affairs, etc. of a political unit, as well as the performance of certain functions for this unit or body
• Philippine Information Agency (PIA)


  • Directly serves the Presidency and the Executive Branch on the national, regional and provincial levels
  • Provides timely, accurate, relevant and free-flowing information
  • Believes Filipinos can capitalize on their capacity to affect change if they are well-informed and rid of ignorance and illiteracy
• People's Television Network (PTV)


  • Owned and controlled by the Philippine Government
  • Established through Republic Act No.7306 in April 1992
  • Has 8 divisions: News, Provincial Networks, Administrative, Finance, Engineering, Sports and Special Projects, Public affairs, Program Production Services
• Department of Information and Communication Technology (DICT)


  Mandated by Republic Act (RA) 10844 or the DICT Act of 2015 to be the primary policy, planning, coordinating, implementing, and administrative entity of the Executive Branch that will plan, develop, and promote the national ICT
• National Telecommunication Commission


  Enforces and implements telecommunications laws, rules and regulations governing the installation and operation of all radio communication stations and all telecommunications services including radio and television broadcasting system including cable televisions
• Non-government service


  • Non-profit groups that function independently of any government, organized on community, national and international levels to serve a social or political goal
  • Transmit relevant information to the appropriate recipients so they can respond to challenges and needs of affected areas in a timely, clear and effective manner
• Academic practice


  Professional work which directly contributes to the generation and dissemination of knowledge, including teaching and learning, research, supervising and managing research, and managing academic departments
• Academic practice examples


  • Franciscan Plume, DZLB (UP Los Baños), The Guardian (RTU), Radyo CLSU (Central Luzon State University)
• Communication processes


  1. Encoding - formulation and articulation of message

  2. Decoding - reception, perception, and interpretation of message
• Elements involved in communication processes


  • Sender - the encoder or creator of the message
  • Messages - the subject matter of the communication
  • Channel - the persons, technologies or any other means by which the message is transmitted
  • Receiver - the decoder or receiver of the message
  • Feedback - the process validating that the encoder and decoder created a same sense of meaning from the message
• Communication methods


  • Intrapersonal - pertaining to self-introspection
  • Interpersonal - referring to either dyadic or group communication
  • Public - addressing a targeted audience in a public forum
  • Mediated - using media and communication technologies
  • Institutional - involving internal or external processes of organizations or juridical entities
• Social research


  A method used by social scientists and researchers to learn about people and societies so they can design products/services that cater to various needs
• Pulse Asia


  A public opinion polling body in the Philippines, founded by Professor Emeritus Felipe B. Miranda of the University of the Philippines Diliman
• Social Weather Stations (SWS)


  A private and independent academic institute established in 1985 which conducts survey research on topics of public interest for governmental, public and private organizations
• AGB Nielsen


  A market research firm in the Philippines specializing in broadcast media, conducting audience measurement of television ratings
• Kantar Media


  A market research firm in the Philippines specializing in broadcast media, responsible for audience measurement of television ratings for the entire Philippines
• IBON Foundation


  A non-profit research, education and information-development institution with programs in research, education and advocacy based in the Philippines, providing socioeconomic research and analysis on people's issues
• The world is vast and making sense of it is an endless and continuous undertaking because the only thing constant is change, and people continuously strive to produce new knowledge and ways to look at things
• Communication researcher


  Must be curious about communication's history, concepts that form its foundation, issues regarding its role in social development, methods employed to generate data, problems encountered when applying concepts, and the controversies that mark the dominant philosophical perspective, its theories and methods
• Audience research and reception studies


  • Conducting a reception study entails curiosity on how audiences will respond to the content or message they receive, and determining whether there are corresponding changes in the outlook, opinion, attitude or behavior of the said audiences
  • Reception analysis methods: Intensive interviews, participant observation (ethnomethodology), textual analysis, and discourse analysis