EVALUATION

• STRENGTHS OF MATCHED PAIRS DESIGN?

  • reduced participant variables
  • no order effects
• WEAKNESSES OF MATCHED PAIRS DESIGN?

  • time consuming
  • if a participant drops out from one condition, two people's data is lost
• HOW TO DEAL WITH THE TIME CONSUMING OF MATCHED PAIRS DESIGN?

  reduce sample size
• WHAT IS THE ISSUE WITH REDUCING SAMPLE SIZE?

  less generalisable results