EVALUATION

• STRENGTHS OF RANDOM SAMPLING?

  • all participants have equal chance of being selected
  • therefore eliminating sampling bias or researcher bias
• WEAKNESSES OF RANDOM SAMPLING?

  • time consuming
  • requires full list of target population
  • can still pick out similar people by chance
  • some may refuse
• WHAT IS THE ISSUE WITH REQUIRNG A FULL LIST OF TARGET POPULATION?

  may keep increasing