Lesson 5 POM

Created by

Jeszy Chua

Cards (14)

Market size 
the total market is the sum total of the group of individual or organizational consumers who have both the willingness and financial capability to purchase a particular product or service.
- is expressed either in units or in value (peso)
Market needs 
Know your market intimately to be able to serve it needs.
Market trends 
the segment or sub-segment's growth rate is projected over the plan period. also identified with respect to market needs and preferences and subsequently projected.
VIII. Marketing objectives 
arrange the objectives in sequence. may include brand awareness target and sales revenue objectives. they must be specific, measurable, attainable, realistic, and time-bound.
IX. Marketing strategies 
proposed based on a thorough analysis of opportunities and threats, strengths and weaknesses, and the market for the proposed product/service.
-must collectively be able to achieve all marketing strategies.
Product/service strategy 
should be fully explained. Indicate any innovations you plan to implement in your product or service.
Brand positioning 
state the current positioning of the brand/service.
Pricing strategy 
Based on the marketing objectives formulated, decide on a general pricing strategy' for the brand.
Distribution strategy 
review the brand's current distribution strategy to determine if it is still applicable for the marketing plan's implementation period.
X. Tactical implementation 
develop tactics for each strategy.
XI. Marketing budget 
indicate the total cost involved in the implementation of the proposed marketing plan.
XII. Feedback and control 
the purpose of this section is to ensure that ensure that each of the tactics are carried out as planned.
XIII. Financial projections 
present the financial viability of your proposed marketing plan
8. Marketing Objectives
9. Marketing Strategies
10. Tactical implementation
11. Marketing Budget
12. Feedback and Control
13. Financial Projections