Role of business enterprise

• What is the role of a business enterprise?

  • To produce goods or provide a service
  • To meet the needs of a customer
  • To add value
• How does a business meet customer needs?

  • good quality
  • good price
  • added extras
• What is adding value?

  Adding value is taking a good or service and making it more apealing to the target audience
• Ways to add value include?

  • convenience
  • USP
  • quality
  • design