Newspapers

• Adverts


  Commercial media relies on selling ad space
• Backgrounder

  Feature exploring the background to the main story
• Banner Headline

  Front page headline extending across full page

  Splash if doesn't cover full width
• Body

  Copy following intro
• Bold face

  Heavy type, used for emphasis
• Box

  Writing enclosed in rules on all sides
• Breaker

  Any device which breaks up text
• Campaigning journalism

  Partisan style e.g 'Save Bart's Hospital'
• Caption

  Words that accompany pictures or artwork.

  Caption stories, captions that make small stories
• Central image

  Image filling most of cover, anchorage text usually close by
• Centre spread

  Runs over two centre pages
• Crosshead

  Small sub-heading to break up text, usually bold or underlined
• Curtain raiser


  Story which gives background to a forthcoming event
• Diary piece


  Story drawn from routine, diary events e.g royal visits
• Downpage


  Story appearing in bottom half of page
• Drop cap


  Capital letter at start of a paragraph that occupies more than one line of text
• Editorial


  Usually where the newspaper expresses its own views
• Exclusive


  Carried by one newspaper only

  Also 'scoop'
• Eye witness reporting


  Where the journalist is present at an event
• Feature


  Usually longer, often have journalists own views
• Filler


  Short story of one or two paragraphs

  Also a brief
• Hamper


  Horizontal story at top of page
• Hard news


  News based on fact not opinion
• Headlines


  Largest typeface on page, most important stories
• Human interest story

  Focuses on individual reactions/situations, ignores deeper implications
• In-depth reporting

  Coverage of issues/events in considerable detail
• Inside story

  Reporter bases story on info, from inside an organistation
• Jump line

  Follows the teaser headline on the front page encouraging readers to buy and read on
• Lead

  Main story on page
• Masthead

  Newspapers title
• News in brief

  Smaller facts or articles in a list/ column positioned at the side or bottom of the paper
• Pull quotes

  Interesting quotes from the article extracted and written in larger font to stand out
• 'Puffs' or 'blurbs'

  Colour bands that aim to attract readers to additional stories inside- usually more light hearted to broaden the audience base
• Slogan

  A 'catchphrase' summing up the newspapers philosophy or unique selling point
• Soft news

  Light news, less factual, more witty or colourful
• Spoiler

  When a newspaper runs a story that negates an exclusive from a rival paper
• Standalone

  A picture story used on the cover to offer visual engagement
• Standfirst

  Block of text that introduces the story and offers initial content
• Strapline

  Smaller header over main deck, also coverline
• Tabloidese

  Cliche-ridden, over sensational language