Socio Cultural Influences

• Family affecting engagement patterns

  • Familiarity - Same activities as your family
  • Attitudes - Opinions on sport from people around you
  • Family commitments - May have to look after children/siblings
• Gender affecting engagement patterns

  • Role models - lack of female role models
  • Media coverage - not as broadcasted as male
  • Sexism - worried others will think they are masculine
  • stereotypes- Men may not want to dance as seen as feminine
• age affecting engagement patterns

  • Accessibility - only allow certain age groups at certain times
  • Disposable income - money needed for other things than sport
  • Available leisure time - less free time
  • Stereotyping - Too old to play
• Race/religion/culture affecting engagement patterns

  • Stereotypes - Certain backgrounds steered towards certain activities
  • Disposable income - People from minority groups may have less money
• Disability affecting engagement patterns

  • Adaptability- not all sports can be adapted
  • Accessibility - Lack of ramps
  • Disposable income - specialist equipment is expensive
  • stereotyping - thinking unable to participate
  • Role models - lack of them
• Commercialisation - manage or exploit in a way designed to make profit
• Sponsorship - Individual or group that provides support in the form of sponsorship
• What can sponsorship be for

  • Individual- with a brand to earn income
  • Team - Liverpool sponsored by nike
  • Event - Visa for 2011 olympic games
• Different types of sponsorship

  • Financial
  • Clothing and equipment
  • Facilities
• Different types of media

  • Printed/Media press
  • Broadcast media
  • Internet/Social media