Content analysis – content analysis is a technique for analysing qualitative data of Various kinds. Data can be placed into categories and counted (quantitative) or can be analysed in theme (qualitative)
Thematic analysis – process: researcher reads through the data, codes it and groups codes into themes (e.g. “fear of failure” or “peer pressure” in interview transcripts)
how to do it
read the extract
identify the themes in the extract and list behaviors