Cards (3)

  • Content analysis – content analysis is a technique for analysing qualitative data of Various kinds. Data can be placed into categories and counted (quantitative) or can be analysed in theme (qualitative)
  • Thematic analysis – process: researcher reads through the data, codes it and groups codes into themes (e.g. “fear of failure” or “peer pressure” in interview transcripts)
  • how to do it
    read the extract
    identify the themes in the extract and list behaviors
    count each themes as it occurs and create a tally