the new media

• new media users

  • young
  • have access
• digital underclass

  • elderly
  • deprived
  • rural living
  • disabled
• boyle

  • users are young
  • grown up around it
• ofcom

  • attached
  • use for leisure
• jones

  • credit card checks
  • lower class dont pass checks
• li + kirkup

  • men use for games + emails
  • women use for studying
• cultural pessimists

  • new media is bad
  • cultural + media imperialism: americanised
  • enhances powerful
• mackinon

  • companies have more power than gov
  • eg amazon
• neophilliacs

  • new media is good
  • choice
  • democracy
• mcnair

  • power through knowledge
• mcluhan

  • global village