ownership + control

• pluralists

  • demand led
  • audience choice
  • accept, reject, reinterpret, ignore
• pluralist eval

  • not all groups have equal influences on journalists
• marxists

  • owners pass on dominant ideology
  • false class conciousness
  • polititians work with media owners eg rupert murdoch + tony blair
• curran

  • owners directly manipulate content
• millband

  • conservative ideology is factual
• marxist eval

  • neomarxists: owners dont have time to manipulate content
• neomarxism

  • transmits ideology
  • editors + journalists opinions fit owners
• gumg

  • journalists are white, mc, males
• jones

  • media is closed shop
• gramsci

  • hegemony
  • dominant ideology is common sense
• neomarxism eval

  • marxists: journalists dont share owner values